Author: Belltech

Banco Macro Enhances Its Digital Service with AI

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Challenge


Banco Macro sought to strengthen its customers’ digital experience by offering faster and more efficient customer service through digital channels while reducing the burden on its Contact Center.

Solution


With the support of Belltech and Nuance, the bank implemented the virtual assistant “eMe,”, based on Nina AI technology. This assistant established itself as the first point of contact in digital channels, responding to queries smoothly and naturally, ensuring efficiency and personalization.

Results


  • Automation and efficiency in customer service.
  • More than 135,000 monthly interactions, with continuous learning and improvement.
  • Process optimization, reducing the burden on the Contact Center.
  • Improved user experience, with natural responses tailored to each customer.

Financial Innovation in Colombia

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Belltech at the 21st International Congress of Credit, Collections, and BPO 2025


Belltech participated in the 21st International Congress of Credit, Collections, and BPO 2025 in Colombia, an event that brought together industry leaders to discuss trends, innovation, and the future of credit and collections management.

During the event, we shared our vision and solutions designed to optimize processes and improve the experience of clients and users, reaffirming our commitment to the digital transformation of the financial sector.

At Belltech, we continue driving innovation that connects technology, efficiency, and experience.

Digital Transformation in Banking

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Challenge


Banco Macro buscaba sought to integrate the best of the physical and digital worlds in its branches, offering customers an intuitive and efficient experience for conducting non-monetary transactions.

Solution


With the support of Belltech, the bank implemented the Smart Self-Service Digital Transformation Program (TAG), through self-service terminals. This solution allows customers to perform inquiries, manage passwords, and other operations quickly, securely, and easily, significantly improving the branch experience.

Results


  • Improved customer experience and satisfaction.
  • Greater operational efficiency in branch management.
  • Security and accessibility in all transactions.

Connecting Opportunities in Cuenca

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Belltech at SUMMIC Cuenca 2025: Connecting Innovation and Opportunities


Belltech participated in SUMMIC Cuenca 2025 in Ecuador, alongside our partner Logikard. During the event, we shared ideas, explored new opportunities, and demonstrated how technology can transform the way organizations connect with their customers.

Over two days of innovation, collaboration, and energy, we strengthened alliances and generated valuable discussions to continue driving the digital future of the region.

At Belltech, we remain committed to creating technological experiences that inspire and generate value for our clients and partners.

Strengthening Partnerships with Infobip

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Belltech at Infobip Partner Conference 2025: Strengthening Global Partnerships


Belltech participated in the Infobip Partner Conference 2025 in São Paulo, Brazil, alongside leading partners and industry leaders. During the event, top-performing channels were recognized, and strategies were shared to further boost innovation within the digital ecosystem.

This occasion reinforced our strategic partnership with Infobip, jointly advancing solutions that transform customer experiences and strengthen the link between technology and business.

At Belltech we continue connecting, innovating, and growing, with a focus on new achievements and opportunities in the region.

Unique Experiences at NICE Summit

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Belltech at NICE Partner Summit 2025: Innovation and Unique Experiences


Belltech participated in the NICE Partner Summit 2025, an event dedicated to exploring the latest trends in technology and artificial intelligence, powered by CXone solutions.

The summit provided an opportunity to strengthen partnerships, create value for our clients, and share our vision of delivering unique and efficient experiences.

At Belltech, we remain committed to technological innovation, adapting to the evolution of the industry, and preparing for the challenges and opportunities ahead.

Transforming Healthcare Through Innovation

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Belltech at HIMSS Chile 2025: Technology in Service of Health


Belltech participated in HIMSS Chile 2025, one of the leading events for health technology innovation. During the event, our Commercial Director, Juan Pedro Esquerré Barrera, took part in the panel “How Technology Serves Better Healthcare”, emphasizing how technology can make medical care more efficient, human, and accessible.

At Belltech, we remain committed to driving solutions that transform the experience of patients and professionals, contributing to a more connected and effective healthcare system.

Belltech at Martech Connect

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Martech Connect 2025: Connecting Leaders in CDMX


Belltech hosted the first edition of Martech Connect in Mexico City, gathering leaders from companies such as BBVA, Banco Azteca, L’Oréal, Volaris, and more to share insights on technology, data, and personalization.

We thank our partners—Tealium, Glassbox, and Infobip—for making this day of innovation and collaboration possible.

The event concluded with a MasterChef-style experience and networking opportunities, closing a day full of learning, connection, and memorable moments.

Strengthening Retail in Latin America

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Retail Partner’s Summit 2025: Collaborating for the Future of Retail


Belltech hosted the first Retail Partner’s Summit 2025 in Miami, a key space to share vision, align strategies, and strengthen relationships with our partners in Latin America.

Over two days, participants engaged in collaborative sessions, inspiring ideas, and learning experiences that will enhance Belltech’s value proposition in the region.

We especially thank our partners—CCL TECH, comerzzia, Crane Payment Innovations, Datalogic, HiStone POS, and Pyramid North America Inc.—for their commitment and active participation.

This event marks the beginning of stronger, more collaborative relationships and reaffirms our commitment to building a 2025 full of opportunities and growth in the retail sector.



Innovation and AI in Mexico

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Belltech at América Digital Mexico 2025


Belltech participated in América Digital México 2025, one of the region’s most important technology and innovation events. During the event in Mexico City, we joined our partner Infobip to showcase our full portfolio and conduct live demos, allowing attendees to experience our solutions firsthand.

We also took part in the IA, IoT & Industria 4.0 forum, where, together with Verint, we presented the conference “AI with Real Results: How Artificial Intelligence is Redefining the Future of Business”. Patricio Bustos (Belltech) and Pablo de los Santos (Verint) shared insights on how artificial intelligence is generating real impact in organizations.

We thank all participants and remain committed to driving digital transformation across the region.