Success Stories

12 de September de 2025 22 de October de 2025

Banco Macro Enhances Its Digital Service with AI

Banco Macro, together with Belltech and Nuance, launched the virtual assistant “eMe,” speeding up digital inquiries, reducing Contact Center workload, and providing customers with personalized and efficient interactions.

Challenge


Banco Macro sought to strengthen its customers’ digital experience by offering faster and more efficient customer service through digital channels while reducing the burden on its Contact Center.

Solution


With the support of Belltech and Nuance, the bank implemented the virtual assistant “eMe,”, based on Nina AI technology. This assistant established itself as the first point of contact in digital channels, responding to queries smoothly and naturally, ensuring efficiency and personalization.

Results


  • Automation and efficiency in customer service.
  • More than 135,000 monthly interactions, with continuous learning and improvement.
  • Process optimization, reducing the burden on the Contact Center.
  • Improved user experience, with natural responses tailored to each customer.

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