Customer Data Platform (CDP)
Belltech's Customer Data Platform (CDP), based on Tealium's advanced technology, is a solution designed to unify, manage and activate customer data from multiple sources in real time. This platform allows companies to better understand their users, optimize their interactions and offer personalized experiences, generating value for both businesses and consumers.
Technologies included:
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Main features
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Multi-channel data collection
This Centralizes data from various sources such as websites, mobile applications, social networks, CRM and points of sale, providing a comprehensive view of customers.
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Creation of unified customer profiles
This Consolidates scattered data into a single customer profile, making it easier to analyze and personalize interactions across all channels.
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Advanced real-time segmentation.
This Offers capabilities to segment customer databases dynamically, adapting to their behaviors and preferences in real time.
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Direct data activation.
This This integrates processed data directly into marketing, sales and analytics platforms to run more accurate and effective campaigns.
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Privacy and security compliance
Designed to comply with privacy regulations such as GDPR and CCPA, ensuring that data is managed ethically and securely, respecting customer trust.
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Scalability and connectivity
This offers flexibility to grow with the business, integrating perfectly with tools and systems already existing in the company.
Multi-channel data collection
This Centralizes data from various sources such as websites, mobile applications, social networks, CRM and points of sale, providing a comprehensive view of customers.
Creation of unified customer profiles
This Consolidates scattered data into a single customer profile, making it easier to analyze and personalize interactions across all channels.
Advanced real-time segmentation.
This Offers capabilities to segment customer databases dynamically, adapting to their behaviors and preferences in real time.
Direct data activation.
This This integrates processed data directly into marketing, sales and analytics platforms to run more accurate and effective campaigns.
Privacy and security compliance
Designed to comply with privacy regulations such as GDPR and CCPA, ensuring that data is managed ethically and securely, respecting customer trust.
Scalability and connectivity
This offers flexibility to grow with the business, integrating perfectly with tools and systems already existing in the company.
Benefits
More relevant customer experiences.
By using unified profiles and real-time data, companies can create personalized interactions that increase customer loyalty and satisfaction.
Smarter decisions based on data.
This provides a single source of data, allowing organizations to make informed and strategic decisions
Greater operational efficiency.
By consolidating data from multiple sources into a centralized platform, silos are eliminated and workflows are optimized.
Increased retention and conversion.
Marketing strategies based on accurate data generate more effective campaigns, increasing conversion and loyalty rates.
Hassle-free regulatory compliance.
This makes it easy to manage sensitive data, ensuring regulatory compliance and protecting the company's reputation.
Agile adaptation to the market.
This allows you to respond quickly to changing customer needs, staying competitive in a dynamic environment
At Belltech, we understand that data is at the heart of modern business decisions. Our Customer Data Platform, backed by Tealium technology, offers companies the tools necessary to transform scattered data into actionable insights, optimizing interactions with their customers and generating unique experiences.
With Belltech, turn your data into the key to sustainable growth and competitive leadership in the market.
