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Why is NPS no longer enough?

Technology at the service of improving CX Nowadays, companies want to know if they offer an excellent customer experience throughout their entire journey, and to measure this, the Net Promoter Score (NPS®), an indicator aimed at knowing the probability that a customer will recommend a company, brand, service or product to another person, is commonly used. Because the only element that can tell if the company is doing things right is not the upper echelons of a company, but the customers themselves, who once they have interacted with the product or service, come back again and not only to buy, but also to promote its use and consumption. To achieve this sought-after symbiosis, companies use this farsighted method for loyal customers. This method has been used for years to review actions in companies, however, this calculator, according to a study published by Gartner, indicates that more than 75% of organizations will drop Net Promoter Score (NPS®) as a measure of

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Why is NPS no longer enough?

Technology at the service of improving CX Nowadays, companies want to know if they offer an excellent customer experience throughout their entire journey, and to measure this, the Net

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Why is NPS no longer enough?

Technology at the service of improving CX Nowadays, companies want to know if they offer an excellent customer experience throughout their entire journey, and to measure this, the Net Promoter Score (NPS®), an indicator aimed

READ MORE

Why is NPS no longer enough?

Technology at the service of improving CX Nowadays, companies want to know if they offer an excellent customer experience throughout their entire journey, and to measure this, the Net Promoter Score (NPS®), an indicator aimed

READ MORE

MARKETING AUTOMATION

Efficiency and effectiveness in omnichannel marketing campaigns New technologies and high customization capabilities have been key to strengthening the relationship between consumers and brands. During recent years, new solutions have benn developed in order to

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Cloud Computing

Essential ally in digital transformation Digital ecosystems grow at a tremendous pace. We are living in a world that-although we saw coming- advanced quickly and hastily. We have accepted it and settled into our new

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The boom of self-service

The age of CX opportunities in LATAM After the strong effects caused by the pandemic and in some cases social movements throughout the americas, we are experiencing a period of profound change. One of the

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Belltech Agile Framework

Agile Methodology for everything When we talk about Agile, Scrum and Agile framework we imagine walls full of colored post-its notes stuck all over the place with catchphrases, and people interacting, etc. All the above

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