
Self-Service and Automation: Transforming Customer Experience with Innovation
In an environment where demands evolve at high speed, automation is no longer an option, but rather a strategic necessity to remain competitive. At Belltech, we combine self-service with automation to transform the customer experience and internal processes. With the recent creation of the Data & Digital Process Automation area, we take a further step towards the integration of technology and business, delivering sustainable results in a dynamic world. Self-service and automation: A strategic combination What is Self-Service and how it enhances customer experience In the era of immediacy, self-service provides more autonomy and agility to users through interactive kiosks and virtual assistants. These solutions not only simplify processes, but also empower customers. Erick Nayan, Self-Service & Multinational Manager at Belltech, highlights the following: “Process Automation complements our self-services, generating an efficient journey for users, streamlining repetitive tasks and optimizing data collection and analysis”. This approach allows for frictionless experiences that optimize business resources and improve customer satisfaction. How Automation