I WANT A VIRTUAL ASSISTANT!

Making service efficient and simple

When someone assists us, we expect them to be fast, efficient, simple and effective, especially when we need clear and specific information. Virtual assistants offer this, in addition to a wide range of other benefits for both the companies that implement them, as well as the users who interact with them. The great development of technology and its expansion to all types of users, has brought as a result advancements that have even led to the creation of devices made for personal use at home, such as the already known “Siri” from Apple, “Alexa” from Amazon, or “Cortana” from Microsoft.  That’s right, Virtual Assistants are no longer just the stuff of science fiction, movies or an out of reach solution, but have made their way into homes and technology users worldwide. On the other hand, virtual assistance software has expanded to those industries that seek to respond quickly and clearly to the requirements of their customers and thus improve the service experience they receive.

Belltech’s virtual assistants, beyond answering questions, are able to engage in a natural and intelligent conversation, regardless of the channel from which the conversation arises, always making sure of delivering a quality experience, without falling into redundancies or inconsistencies often associated with other similar solutions.

Virtual Assistants ensure Efficiency, Consistency and Business Focus

They have the technology and artificial intelligence to understand even the most complex queries in a natural tone, providing fast and efficient answers.

They guarantee quality and omnichannel using “Natural Language Understanding” (NLU) technology, which translates into a consistent response on all platforms where the Virtual Assistant and the client interact.

And finally, they ensure a business approach that safeguards security, reliability, and privacy of the stored data, always adapting to the requirements and characteristics sought by the customer according to their business strategy.

According to the “The future Customer Experience 5 essential trends” report, AI engines are the new intermediaries between businesses and customers in the purchase decision: “the complexities of modern life are driving our brains into cognitive overload. To deal with the situation, customers are turning to AI engines, trusting their recommendations and putting traditional brand interactions on the back burner.” People are increasingly relying on interaction with Bots, which are already becoming part of our lives.

The role of virtual assistants has been key in these times of pandemic crisis, offering quick solutions and avoiding physical contact through various service channels, such as social networks, telephone services, websites, among others. In addition to this, the level of trust that a user places in these customer service mechanisms has grown, and they are now a safe and efficient way to resolve customer problems and processes.

Virtual assistants are technological beings that learn and adjust themselves according to the type of response that is required. They incorporate a large number of variables in their communication style, such as using a colloquial language (for example, they can use “usted” in Colombia, “tú” in Chile or “vos” in Argentina); using a technical language; or adjusting to a certain tone and specific style, according to the needs of both the business and the customer, leading to brands being increasingly closer to their consumers.

If a response it’s not possible, or if the service requires the intervention of a real agent, assistants will generate the referral in real time and without affecting the service flow, while being transparent to the customer and maintaining the level of experience. Virtual assistants have values, identity and a purpose according to what the company wants to convey. They can be programmed specifically for the required industry or role, delivering unprecedented flexibility of action.

If you found this content interesting and want to know more about Virtual Assistants, at Belltech we will be happy to support your Digital Transformation projects, offering you the support and advice you need to carry out a solution like this.

We invite you to send us your information at www.belltech.la/contacto/ and an agent will contact you in less than 48 hours.

Banco Macro: Moving towards a complete digital experience for your customers

Banco Macro has incorporated into its Digital Transformation strategy a complete renovation of its virtual assistant “eMe”. This solution was born from the search for an omnichannel solution to digitize customer service that allows automation as the first point of contact and thus the overflow of digital contact center operators. The solution implemented by Belltech in partnership with Nuance Communications using Artificial Intelligence technology is called “Nina”.

This evolution of its virtual assistant allows the Bank to establish a more intuitive and more evolving conversation, using natural language, with its customers as the first point of contact through its digital channels (website, social networks, WhatsApp, Mobile, among others), thus optimizing its processes. In this way, the virtual assistant is positioned as the first frontier of customer service without detracting from the experience delivered, thus collaborating with the corporate vision that seeks to achieve Macro’s recognition as the leading bank in customer satisfaction in Argentina, and that guides its customers to know more so that they can make better decisions.

With this premise in mind, “eMe, de Macro” is programmed to answer all banking queries, and in case there is any question it cannot answer, it learns it. Thus, it transparently communicates its evolutionary capacity.

Alejandra Rodríguez,
Digital Transformation Manager, Macro.

Alejandra Rodríguez, Digital Transformation Manager at Banco Macro, details, “Among the main results observed after 4 months of implementation, there has been an improvement in the dialogue strategy of the Virtual Assistant “eMe”, making it a more fluid and humanized logic, capable of processing more than 135,000 monthly interactions through the different customer service channels and achieving a recognition rate of close to 90%.”

¿What process did Banco Macro go through to select this solution?

“We evaluated different solutions that met the business objectives. The Bank already had some previously implemented solutions, which were replaced. In this process, we studied several tools available in the market and finally, since Belltech has been a strategic partner of the Bank for several years, and Nuance has the technology and the solution that best suits our needs, we realized that our best option was to hand over the project to the Belltech-Nuance alliance“, adds Alejandra.

The Bank incorporated the Nuance “NDEP” (Nuance Digital Enterprise Platform) suite, which allows the development of Virtual Assistants in different Digital Channels, such as Web, Mobile, Whatsapp, Facebook, Instagram, among others. This solution implemented by Belltech includes a Live Chat, giving the possibility to integrate the overflow to digital operators and a functionality called “Nina Coach”. Said functionality optimizes the handling of interpretation intents, thus improving the user experience in the use of NLU natural language, which was one of the main challenges in the development of this strategy.


About Banco Macro: It currently has 8,706 employees, 1,547 ATMs, 957 self-service terminals and a structure of 500 points of service. It is currently the private bank with the largest network of branches throughout Argentina, and thus is positioned as the number bank of the National Private Capital Banks.